For Customers
For Communities
For Manitobans

Public Liquor Marts work for customers:

  • Over 94% of Liquor Mart customers are satisfied with their overall experience.
  • Customer satisfaction surveys rate front-line staff at public liquor marts as extremely professional and very knowledgeable about the products they offer.
  • Public Liquor Marts are constantly modernizing to serve you better, from Express Liquor Marts in grocery stores to in-store growler bars to expanded hours and locations to bottle and cork stations to home delivery.
  • Private liquor stores can be smaller than Liquor Mart locations, and limit selection due to shelf space. If you want selection, you want public — carrying more than 4,000 products.

Public Liquor Marts work for communities:

  • Public Liquor Mart staff are trained to spot underage buyers. They require proof of age if the customer appears to be under 25, and won’t sell to customers who are already intoxicated. The result: less under-age drinking, and safer communities.
  • In 2017, Manitoba’s public liquor stores ID’d 825,720 people and refused services to over 15,500 minors and over 18,500 intoxicated people.
  • Manitoba Liquor and Lotteries invests $12 million to promote safety, help parents talk to their kids about alcohol and help fund addictions treatment services.

Public Liquor Marts work for Manitobans everywhere:

  • Profits from Manitoba’s Public Liquor Marts stay in Manitoba. In 2017, they generated over $280 million in profits and tax revenue that went to fund health, education and other crucial services.
  • Manitoba Liquor and Lotteries invests in sponsoring events large and small across the province — from bringing the Canada Summer Games here, to supporting community events and festivals like Special Olympics Manitoba and Folklorama.
  • Because Manitoba Liquor and Lotteries is a Crown corporation, we all own it — and it’s accountable to all of us, not to a handful of shareholders and foreign investors.

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Responsible service helps keeps our young people safe.


    With 90%+ customer satisfaction, it’s clear: keeping liquor public works for Manitoba!


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Coalition Partners

We’re a coalition of Manitoba organizations working for public safety, strong communities and quality public services.

Paramedic Association of Manitoba

Manitoba Association of Health Care Professionals

Cantor’s Quality Meats and Groceries

Manitoba Federation of Labour

Amalgamated Transit Union Local 1505

Winnipeg Labour Council

National Union of Public and General Employees

MGEU Golico

CUPE Manitoba

Manitoba Nurses Union

Manitoba Government and General Employees’ Union

UFCW Local 832

Council of Canadians

John Howard Society of Manitoba

MADD Canada

United Steelworkers District 3

Canadian Union of Postal Workers

Yvonne Block, former CEO, Addictions Foundation of Manitoba

Public serves us better!

better service / safer communities / reinvesting at home