For Customers
For Communities
For Manitobans

Public Liquor Marts work for customers:

  • Over 93% of Liquor Mart customers are satisfied with their overall experience.
  • Customer satisfaction surveys rate front-line staff at public liquor marts as extremely professional and very knowledgeable about the products they offer.
  • Public Liquor Marts are constantly modernizing to serve you better, from Express Liquor Marts in grocery stores to in-store growler bars to expanded hours and locations to bottle and cork stations to home delivery.
  • Private liquor stores can be smaller than Liquor Mart locations, and limit selection due to shelf space. If you want selection, you want public — carrying more than 4,500 products.

Public Liquor Marts work for communities:

  • Public Liquor Mart staff are trained to spot underage buyers. They require proof of age if the customer appears to be under 25, and won’t sell to customers who are already intoxicated. The result: less under-age drinking, and safer communities.
  • In 2019, Manitoba’s public liquor stores began asking all customers for ID and refused services to over 14,000 minors and over 12,000 intoxicated people.
  • Manitoba Liquor and Lotteries invests $12.9 million to promote safety, help parents talk to their kids about alcohol and help fund addictions treatment services.

Public Liquor Marts work for Manitobans everywhere:

  • Profits from Manitoba’s Public Liquor Marts stay in Manitoba. In 2020, they generated over $283 million in profits and tax revenue that went to fund health, education and other crucial services.
  • Because Manitoba Liquor and Lotteries is a Crown corporation, we all own it — and it’s accountable to all of us, not to a handful of shareholders and foreign investors.
  • Manitoba Liquor and Lotteries invests in sponsoring events large and small across the province — from bringing the Canada Summer Games here, to supporting community events and festivals like Special Olympics Manitoba and Folklorama.

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Manitoba Liquor and Lotteries invests $12.9 million a year to promote responsible drinking and fund addictions treatment programs in our communities.


    Public liquor profits stay in Manitoba, funding health, schools and more


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Coalition Partners

We’re a coalition of Manitoba organizations working for public safety, strong communities and quality public services.

MGEU Golico

Cantor’s Quality Meats and Groceries

MADD Canada

Council of Canadians

Manitoba Nurses Union

John Howard Society of Manitoba

Manitoba Federation of Labour

CUPE Manitoba

Manitoba Government and General Employees’ Union

Winnipeg Labour Council

Canadian Union of Postal Workers

Yvonne Block, former CEO, Addictions Foundation of Manitoba

Paramedic Association of Manitoba

Amalgamated Transit Union Local 1505

UFCW Local 832

National Union of Public and General Employees

United Steelworkers District 3

Manitoba Association of Health Care Professionals

Public serves us better!

better service / safer communities / reinvesting at home