Why Does it Matter? Get the facts.

For Customers

Public Liquor Marts work FOR CUSTOMERS:

  • Over 93% of Liquor Mart customers are satisfied with their overall experience.
  • Customer satisfaction surveys rate front-line staff at public liquor marts as extremely professional and very knowledgeable about the products they offer.
  • Public Liquor Marts are constantly modernizing to serve you better, from Express Liquor Marts in grocery stores to expanded hours and locations to bottle and cork stations to home delivery.
  • Private liquor stores can be smaller than Liquor Mart locations, and limit selection due to shelf space. If you want selection, you want public — carrying more than 4,500 products.
For Communities

Public Liquor Marts work FOR COMMUNITIES:

  • Manitoba Liquor and Lotteries invests $12.9 million to promote safety, help fund addiction treatment services and help parents talk to their kids about alcohol.
  • Public Liquor Mart staff are trained to spot intoxicated and underage buyers. The result: safer communities and less underage drinking.
  • With enhanced security measures, Manitoba Liquor Marts were able to reduce thefts by 97%.
  • In 2019, Manitoba’s public liquor stores began asking all customers for ID and refused services to over 12,000 intoxicated people and over 14,000 minors.
  • Manitoba’s public liquor sales create more than a thousand community-supporting jobs.
For Communities
For Manitobans


  • Profits from Manitoba’s Public Liquor Marts stay in Manitoba. From 2021-2022, they generated over $315 million used to fund critical public services like health care, education, and infrastructure.
  • Because Manitoba Liquor and Lotteries is a Crown corporation, we all own it — and it’s accountable to all of us, not to a handful of shareholders and foreign investors.
  • Manitoba Liquor and Lotteries invests in sponsoring events large and small across the province — from bringing the Canada Summer Games here, to supporting community events and festivals like Special Olympics Manitoba and Folklorama.

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    Public liquor profits stay in Manitoba, funding health, schools and more


Coalition Partners

We’re a coalition of Manitoba organizations working for public safety, strong communities and quality public services.

United Steelworkers District 3

Canadian Union of Postal Workers

CUPE Manitoba

Council of Canadians

UFCW Local 832

Paramedic Association of Manitoba

Manitoba Government and General Employees’ Union

National Union of Public and General Employees

Larry Brown
NUPGE National President

Winnipeg Labour Council

Cantor’s Quality Meats and Groceries

MADD Canada

Manitoba Federation of Labour

Manitoba Nurses Union

John Howard Society of Manitoba

Manitoba Association of Health Care Professionals

Yvonne Block, former CEO, Addictions Foundation of Manitoba

Amalgamated Transit Union Local 1505

MGEU Golico

Public serves us better!

better service / safer communities / reinvesting at home